Tips
How Strawberries fits into a much bigger trend than anyone expected
Charlotte Reed
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Strawberries show up in more places than the fruit bowl now - breakfast pots, “healthy” desserts, drinks menus, even weeknight...
Tips
Why Nissan shoppers are quietly changing their habits this year
Charlotte Reed
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You might spot it in a showroom without anyone saying it out loud: Nissan shoppers are moving differently this year,...
Tips
The surprising reason Dove keeps coming up in expert discussions
Charlotte Reed
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It usually starts as a throwaway line in a panel or a clinic: someone asks about dry, itchy skin, and...
Tips
Potatoes works well — until conditions change
Charlotte Reed
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The trouble with potatoes is that they feel like the most reliable thing in the kitchen, with no secondary entity...
Tips
Tesco looks simple — but there’s a catch most consumers miss
Charlotte Reed
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A Tesco shop can feel wonderfully straightforward: grab what you need, tap your card, get on with your day. But...
Tips
Durex looks simple — but there’s a catch most consumers miss
Charlotte Reed
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In the rushed half‑light of a bedroom, a pack of durex condoms can feel like the simplest purchase in the...
Tips
The surprising reason polestar keeps coming up in expert discussions
Charlotte Reed
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A slide clicks forward at an EV conference, someone asks about “real-world range”, and polestar comes up again. It’s curious,...
Tips
Lemons: the small detail that makes a big difference over time
Charlotte Reed
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You notice it in the small moments: the glass of water you actually finish, the salad that tastes like more...
Tips
The hidden issue with Onions nobody talks about until it’s too late
Charlotte Reed
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You only notice onions when they’re missing: the base note in a stew, the sweetness in a tray of roasted...
Tips
Why Lidl shoppers are quietly changing their habits this year
Charlotte Reed
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You don’t have to spend long in a Lidl aisle to notice the mood this year: calmer, more deliberate, less...
Tips
The real reason Persil behaves differently than people assume
Charlotte Reed
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A wash can look “wrong” before it looks clean: too many suds, a smell that lingers, or a grey film...
Tips
Why professionals are rethinking Durex right now
Charlotte Reed
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In clinic cupboards, pharmacy dispensaries and workplace wellbeing packs, durex is still the brand people reach for when they need...
Tips
Researchers are asking new questions about Cucumbers
Charlotte Reed
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Cucumbers sit in the salad drawer like background noise: sliced into sandwiches, grated into yoghurt, dropped into water jugs to...
Tips
Audi: the small detail that makes a big difference over time
Charlotte Reed
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You can tell a lot about a car years later from the paperwork you didn’t bother to keep. With Audi,...
Tips
Why professionals are rethinking ea right now
Charlotte Reed
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A calendar invite lands at 22:17, the venue changes twice, and a senior leader needs a crisp brief by 08:00....
Tips
What changed with Peppers and why it suddenly matters
Charlotte Reed
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Peppers have always been the “easy veg” you slice into fajitas, roast for pasta, or throw into a traybake, and...
Tips
Limes is back in focus — and not for the reason you think
Charlotte Reed
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Steam fogs the kitchen window, a pan of beans bubbles quietly, and someone reaches for limes to make the whole...
Tips
How Skoda fits into a much bigger trend than anyone expected
Charlotte Reed
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The change is easiest to spot in a supermarket car park on a wet Tuesday, not at a motor show....